We Sky Company via Lean - Dr Hossam Ouda

We Sky Company VIA Lean

Dr Hossam Ouda

Real Example:

Lean Thinking is a methodology that focuses on maximizing value while minimizing waste. We Sky, a digital marketing and graphic design company operating in the French and Egyptian markets, decided to implement Lean Thinking to improve their marketing campaign efficiency and effectiveness. Here's a detailed example of how We Sky applied Lean principles to their operations.

The Scenario: Optimizing Marketing Campaigns

Company Background: We Sky, founded in 2013 by two brothers, has grown into a company with over 145 employees. The company specializes in digital marketing and graphic design, providing services to a diverse range of clients. They faced challenges with campaign delays, budget overruns, and inconsistent messaging.

Objective: To apply Lean Thinking to streamline the marketing campaign process, reduce waste, and improve overall campaign effectiveness.

Step-by-Step Implementation of Lean Thinking

1. Identifying Value:

   • Customer Focus: We Sky began by identifying what their clients valued most in their campaigns. They conducted surveys and focus groups to understand client preferences and pain points.

   • Value Proposition: They defined a clear value proposition for their campaigns based on client insights, ensuring that each campaign aligned with client expectations and needs.

2. Value Stream Mapping:

   • Current Process Mapping: The marketing team mapped out the current campaign process, from initial concept to launch. This included every step, such as brainstorming, content creation, approval, and distribution.

   • Identifying Waste: They identified non-value-adding activities, such as redundant approval stages, unnecessary meetings, and inefficient handoffs between teams.

3. Flow Optimization:

   • Streamlined Workflow: The team redesigned the workflow to eliminate bottlenecks and reduce delays. They implemented parallel processing for certain tasks, allowing different parts of the campaign to be developed simultaneously.

   • Clear Communication Channels: Establishing clear communication channels and responsibilities helped reduce misunderstandings and ensured that everyone was on the same page.

4. Pull-Based Marketing:

   • Demand-Driven Campaigns: Rather than creating campaigns based on internal assumptions, the team used real-time data and client insights to drive campaign development. This ensured that campaigns were relevant and timely.

   • Responsive Adjustments: They set up a system to quickly adjust campaigns based on client feedback and market changes, maintaining agility and responsiveness.

5. Continuous Improvement (Kaizen):

   • Regular Reviews: The marketing team conducted regular post-campaign reviews to assess performance, identify areas for improvement, and gather lessons learned.

   • Feedback Loops: They established feedback loops with clients and internal stakeholders to continuously refine their processes and strategies.

Results and Benefits

1. Increased Efficiency:

   • By eliminating unnecessary steps and optimizing workflows, We Sky's marketing team reduced the average campaign development time by 40%.

2. Cost Savings:

   • Streamlined processes and better resource allocation led to a 25% reduction in campaign costs.

3. Enhanced Client Alignment:

   • Campaigns became more targeted and effective, resulting in a 30% increase in client engagement and a 20% boost in client satisfaction.

4. Improved Team Morale:

   • Clearer communication and reduced frustration from process inefficiencies led to higher job satisfaction and better team collaboration.

5. Higher ROI:

   • The improved efficiency and effectiveness of campaigns resulted in a higher return on investment for the marketing efforts.

Finally ,,,

This example demonstrates how Lean Thinking can be effectively applied to a digital marketing and graphic design company like We Sky to streamline processes, reduce waste, and enhance overall performance. By focusing on client value, optimizing workflows, and fostering a culture of continuous improvement, companies can achieve significant gains in efficiency and effectiveness. Lean Thinking not only improves operational metrics but also leads to better client satisfaction and business outcomes.