We Sky Company via Lean - Dr Hossam Ouda
Explore how We Sky Company implements Lean principles with the guidance of Dr Hossam Ouda. Learn more about our innovative approach to efficiency and productivity.
We Sky Company VIA Lean
Dr Hossam Ouda
Real Example:
Lean Thinking is a methodology that focuses on maximizing value while minimizing waste. We Sky, a digital marketing and graphic design company operating in the French and Egyptian markets, decided to implement Lean Thinking to improve their marketing campaign efficiency and effectiveness. Here's a detailed example of how We Sky applied Lean principles to their operations.
The Scenario: Optimizing Marketing Campaigns
Company Background: We Sky, founded in 2013 by two brothers, has grown into a company with over 145 employees. The company specializes in digital marketing and graphic design, providing services to a diverse range of clients. They faced challenges with campaign delays, budget overruns, and inconsistent messaging.
Objective: To apply Lean Thinking to streamline the marketing campaign process, reduce waste, and improve overall campaign effectiveness.
Step-by-Step Implementation of Lean Thinking
Identifying Value:
Customer Focus: We Sky began by identifying what their clients valued most in their campaigns. They conducted surveys and focus groups to understand client preferences and pain points.
Value Proposition: They defined a clear value proposition for their campaigns based on client insights, ensuring that each campaign aligned with client expectations and needs.
Value Stream Mapping:
Current Process Mapping: The marketing team mapped out the current campaign process, from initial concept to launch. This included every step, such as brainstorming, content creation, approval, and distribution.
Identifying Waste: They identified non-value-adding activities, such as redundant approval stages, unnecessary meetings, and inefficient handoffs between teams.
Flow Optimization:
Streamlined Workflow: The team redesigned the workflow to eliminate bottlenecks and reduce delays. They implemented parallel processing for certain tasks, allowing different parts of the campaign to be developed simultaneously.
Clear Communication Channels: Establishing clear communication channels and responsibilities helped reduce misunderstandings and ensured that everyone was on the same page.
Pull-Based Marketing:
Demand-Driven Campaigns: Rather than creating campaigns based on internal assumptions, the team used real-time data and client insights to drive campaign development. This ensured that campaigns were relevant and timely.
Responsive Adjustments: They set up a system to quickly adjust campaigns based on client feedback and market changes, maintaining agility and responsiveness.
Continuous Improvement (Kaizen):
Regular Reviews: The marketing team conducted regular post-campaign reviews to assess performance, identify areas for improvement, and gather lessons learned.
Feedback Loops: They established feedback loops with clients and internal stakeholders to continuously refine their processes and strategies.
Results and Benefits
Increased Efficiency:
By eliminating unnecessary steps and optimizing workflows, We Sky's marketing team reduced the average campaign development time by 40%.
Cost Savings:
Streamlined processes and better resource allocation led to a 25% reduction in campaign costs.
Enhanced Client Alignment:
Campaigns became more targeted and effective, resulting in a 30% increase in client engagement and a 20% boost in client satisfaction.
Improved Team Morale:
Clearer communication and reduced frustration from process inefficiencies led to higher job satisfaction and better team collaboration.
Higher ROI:
The improved efficiency and effectiveness of campaigns resulted in a higher return on investment for the marketing efforts.
Finally ,,,
This example demonstrates how Lean Thinking can be effectively applied to a digital marketing and graphic design company like We Sky to streamline processes, reduce waste, and enhance overall performance. By focusing on client value, optimizing workflows, and fostering a culture of continuous improvement, companies can achieve significant gains in efficiency and effectiveness. Lean Thinking not only improves operational metrics but also leads to better client satisfaction and business outcomes.